Croatian venture capital fund Feelsgood Capital signed an agreement to invest EUR 300,000 ($331,000) in local startup BiteMe Nutrition.
The company produces raw energy bars and cookies from organic materials, gluten-free, sugar-free, and additive-free, Feelsgood said in a statement. Its products are available in eight countries.
This impressive investment will help the Zagreb BiteMe Nutrition startup to make its natural products available to athletes, recreationists, and people who like a healthy lifestyle across even more outlets and markets. Positive impact on society is one of the basic criteria that guides Feelsgood in investing. According to Feelsgood statement, a key to their breakthrough in BiteMe Nutrition, is that they highlight the development of recipes for healthy snacks with high nutritional properties and ingredients, which, according to users, achieve exceptional taste. They broke into domestic and seven international markets in less than two years. The whole concept was in line with the criteria of the Feelsgood Fund, as the latter, in addition to the classic criterion of profitability and growth, is looking for startups that contribute to measurable social and environmental effects or coincide with the United Nations (UN) sustainable development goals.
Feelsgood Capital is a member of the Croatian Private Equity and Venture Capital Association (CVCA.)